Trixie LohMirmand

Executive Vice President, inD

Trixie LohMirmand is one of the key executives behind Dubai's emergence as a global centre for trade and international business collaboration. With over two decades of leadership at Dubai World Trade Centre, she has played a defining role in creating globally influential platforms that accelerate economic diversification, foreign direct investment, industry transformation and cross-border partnerships.

She oversees a diverse portfolio of internationally recognised brands including GITEX, Gulfood, GISEC and the Dubai International Boat Show. Through strategic vision, commercial acumen and creative leadership, Trixie has transformed traditional industry exhibition formats into global business ecosystems that connect governments, multinational corporations, investors, entrepreneurs and innovators to unlock new trade, investment and growth opportunities.

Under her leadership and her team's entrepreneurial drive, GITEX expanded within just three years into the world's largest and fastest-growing technology and AI event network across four continents, creating new international technology corridors and enabling partnerships that advance innovation, investment and market expansion. She also led the strategic expansion of Gulfood, doubling the scale of the world's largest annual food sourcing event in a single edition, further reinforcing Dubai's position as a premier global gateway for international food trade.

Trixie spearheaded the creative development and launch of several landmark citywide initiatives, including Dubai Fitness Challenge and Dubai Food Festival, generating lasting economic, tourism and community impact. She previously held senior international leadership roles with Reed Exhibitions in Singapore and London and currently serves as Vice Chair of the UFI Middle East & Africa Chapter and is on the Advisory Council of the UAE–Singapore Business Council Women's Committee.